An Unforgettable Season

There are many comparisons to be drawn between our challenge and the world of football and most of these we have deliberately cultivated.  However, the biggest parallel of all happened by complete coincidence yet demonstrates perfectly where we are and what lies ahead of us. 

The life of The EuroChampsChallenge has spanned the length of the football season, and the journey along the way has mirrored one which many a football fan will relate to.

Having lived with the concept for five years, The EuroChampsChallenge was only properly planned and devised during the close season of summer 2010. And it was only as the football season kicked-off in the bright sunshine of August that it was brought to life.  As I sit here in the wonderful spring sunshine of the first day of May, I reflect over the last nine months and look at every result and use every experience to plan forward to the most critical period of all.  What happens in these next four weeks will define the challenge for eternity. 

The early days were sporadic and uncertain, and in many respects mirror exactly the early exchanges of a football season.  I put in place a game plan and built a team set to achieve nothing less than success.  I set out the targets and milestones we had to achieve.  The plan was ambitious in the extreme but there was no way we would win the title if we focused on avoiding relegation. 

As summer drifted to autumn it was becoming clear that we had the ability to succeed.  We launched the website in early October and started publicising the plan.  There were some great early results which really gave us the confidence to start believing.  Getting the backing of Celtic and Aston Villa proved that the clubs would back us.  Engaging with Ford and adidas proved positive and while we'd get nothing tangible for another couple of months, the initial discussions showed that we had something in which the corporate world might invest. 

Then - just to bring us down a notch or two - a couple of results went against us.  Two very significant parties would not be able to support us; in the period since the phrase 'doesn't fit within our CSR policies' is the most common follow-up to the 'thanks-but-no-thanks' response to some of our requests.  I think we always knew that we wouldn't achieve success with all of the companies we targeted, but at the time it was a blow.  Nevertheless, rather than be disheartened or knocked back, the negative experiences were used to galvanise the team to find positive ones to redress the balance.

In early November it was clear that we were more likely to be challenging for success than fighting failure.  In any event, we needed to add to the team and the most significant signing of all was made one cold but sunny Thursday afternoon in a hotel bar in Edinburgh.  After a pleasant coffee and a hard sell we managed to persuade Neil Gibson of The Big Partnership to help us with our PR.  "Pro-bono" is the official term, but we like to call it "for free".  What these guys brought to our challenge can never be overplayed.  Like a Claude Makelele, they have worked tirelessly and without recognition to ensure that we've been able to take the media opportunities whenever they've presented them to us.  The outside world may not know the value of this appointment, but everyone on the team would vote for Big Welshy as our player of the year.

As we approached the long dark winter months the domestic campaign was boosted with success in Europe, firstly with Bernd Wehmeyer at Hamburg and shortly after with Robert Prosinecki at Red Star Belgrade.  Momentum really was gathering but it was critical to maintain this through the dark winter months.  The festive period was a busy time for all but conversely meant that we made little progress.  Little progress until two days before Christmas when Ford confirmed that they would provide us with a car - not just for the trip but for a full 3 months prior.  Like a pre-contract agreement, we kept this news to ourselves until we were able to unveil our signing some 10 weeks later.  As the calendar flipped to 2011 we were featured for the first time in the Daily Record, and this was followed up by another couple of outlets. Things really started to move.

Manchester United, Nottingham Forest, PSV Eindhoven and Barcelona are just some of the teams that were added to the stable and we started to focus on an official press launch at Celtic Park in March.  In the week before this we secured our first major sponsor, Savills, and on the eve of our photo call the fundraising sat at £15,000.  With the unexpected TV coverage on both BBC and STV, combined with broad print-media exposure, we were able to capitalise on the story and managed to average £5,000 a week over the next four or five weeks.  This coincided with a big push for corporate sponsors and the response to this was fantastic.  Almost every club was 'sold' and we also welcomed Bedell Cristin to the major sponsors list together with Simpson and Marwick and Capital Cooling.

The penultimate month of the season saw a number of results go in our favour.  During April we witnessed The EuroChicksChallenge, and the girls (and honorary girls) ran their 13.1 miles to achieve over £6,000 of sponsorship.  A couple of 10 year old girls did a mini-triathlon on our behalf and The Woodlane of Doune Fashion Show added another £1000. In a critical month we also secured the support of the Rezidor Group, offering us accommodation in Radisson and Park Inn hotels across the majority of our tour.  On the eve of the final month of the season the fundraising stood at £45,000.

And so we arrive at the start of May having achieved just about every goal we set ourselves, but also aware that - in reality - we've achieved nothing until the 28th May.  In a month where the tag 'massive game for us' is applied with alarming regularity, we have a few of our own.  We set off on our tour in 14 days and each and every one of the 14 days following that will be 'a massive day for us'.  The weekend in-between are hosting The Festival of Football and preparing for 350 children to descend on the village of Aberlady; we want to make sure that they have the time of their lives, and we also want to make sure that we take the opportunity to make the most of it.

In the next four weeks every football team in the land will experience the unbeatable feeling of success, the inconsolable emotion of failure, or the unenviable sense of mediocrity.  Which category we fall into remains to be determined, but I can assure you that whatever happens - whatever the outcome - we will give it our absolute best.

Footnote:
It is important to draw one last parallel.  Just as in football, we could not have done what we have done without the support and backing of all our followers.  Whatever we have achieved - whatever we're about to achieve - would not have been possible without you.  We are eternally grateful for that and hope you stick with us for these critical last four weeks.  I really mean it when I say that we need you every step of the way.

Life Changing Decisions

Almost exactly two years ago I made a life changing decision.  At over 16 stone and desperately unfit, I finally decided to do something about it.  The first step was joining a gym - which was relatively easy - and the second step was attending regularly, which I surprised most people and actually did.  While I had a specific routine and thought I knew what I was doing, the immediate results of the first two to three weeks soon tailed off and it became a little more challenging.  I needed a bit of help, and a lot of guidance.

But joining the gym wasn't what changed my life: persuading my family to ditch any ideas of birthday presents and instead contribute to a 12 week program with a personal trainer is what changed my life.  It was no accident that I ended up with Barry Marsh.  I’d seen him around the gym and he struck me as the man for the job for two reasons: firstly he was a similar height and build to myself and I thought would relate to my aims; and secondly he was a mean looking individual who I felt would really push me to get the results I needed.  And he did. 

I had never, ever, pushed myself to the extent that he pushed me.  I would not have thought it possible to put myself through the amount and intensity that he managed to get out of me in an hour.  I would arrive at the gym at 7am on a Monday morning and for the next hour work as hard as I could to prove to him that I could do it.  And every week I would leave him at 8am soaked with sweat and struggling to manage the stairs back to the changing rooms. Every week I made a vow to myself that I would be better prepared next time.  I would work three sessions in between and push myself to the same extent that he pushed me – just so that next Monday I’d be better placed to cope.  And I did.  But I wasn’t.  Because the fitter I got the harder he pushed. 

By the end of week 12 I had lost 35lbs and 25% of my body fat.  I dropped from a size 38” trousers to 32”/34”.  The transformation was incredible.  He had delivered what he said he would because I did what I said I would.

But the point of this is not about the physical changes, the point of this is the mental transformation.  The point is that Barry showed me what it was really like to work hard.  What it really meant to push yourself to places you really didn’t think you could.  The most important lesson I learned was this:  When you’re in the middle of a training session, when you’re at that point when you’re really hurting but you’ve got another half hour to go, when the physical pain is matched only by the mental torment of ‘I can’t go on’ versus ‘I will not quit’ - it’s at that point that you really find out who you are.  There was once or twice when I was training on my own between ‘Barry-sessions’ where I allowed the ‘I can’t go on’ to beat the ‘I will not quit’.  I took my foot off the gas.  I allowed myself a breather. I cranked down the gradient on the running machine, reduced the reps on the weights or shortened the sprints on the rower. And the satisfaction of that little breather was welcome relief.  It felt great, it really did.  And no-one knew.  No-one was watching and no-one was counting.  But – and it’s a big but – at the end of the session, when I reflected on the last hour, I would cringe.  I would look back and think: I could have worked harder; I could have pushed myself more.  And it’s at that point that you realise that there’s nothing that stings quite so much as the disappointment of knowing you’ve let yourself down.

So why is this relevant?  The EuroChampsChallenge has delivered everything we ever hoped it would. We’ve already raised £35,000 and have managed to publicise the event across all aspects of the media.  We’ve got all but two of the clubs on-side and we’ve got a fantastic group of events around the main tour which are proving to be both popular and financially rewarding.  We’ve got four high-profile Ambassadors that are adding value, and the feedback and the support we’ve received has been so far beyond expectation that not even the gulf between East Lothian and Bucharest could ably demonstrate it. 

But it’s not been easy.  With so much going on it takes all the time available and more.  Every night is spent sending emails, co-ordinating communication and managing logistics.  We’ve got a media plan that needs implemented, a 7000 mile journey to sort and 21 of the world’s biggest football clubs to keep informed.  We’ve got to keep our sponsors updated whilst trying to find new ones.  We’ve got 350 kids coming to a Festival of Football and plans to get a similar amount of adults to a fundraising dinner.  There is so much to do that I struggle to remember at times. 

Right now, I’m in the middle of a training session.  I know how much needs done and I know how long is left.  I know how much time, effort and resource is required to get us to where we want to go.  I also know that I could take my foot off the gas and no-one would really notice.  I know that I could ‘just leave that until tomorrow’ and not quite deliver everything that we know we can.  But I also know that if I do this, then the disappointment of not allowing the EuroChampsChallenge to reach its potential will live with me far longer than the sense of achievement for what we might manage.  And right now it’s the fear of disappointment which drives me more than the anticipation of achievement.

In the words of Eric Cantona: “I play to fight the fear of losing”

A Trip To Paradise

When we set about putting in motion the plans for The EuroChampsChallenge it was always clear that Celtic would be a key component in what we're trying to do.  Not only are they the only Scottish club to have won the trophy, but they were also the first British team to win the Cup.  In addition to this, the start of the Challenge was always intended to be in Glasgow and, of all the clubs, they were the one with which we had one or two contacts which we felt could prove fruitful.  I think we always hoped that they would be supportive, however I don't think any of us could have predicted just how accommodating they would be.

At this point it is probably only fair to point out that I do not own green-tinted spectacles and nor could I ever be described as a Celtic supporter - my relationship with the green side of Glasgow would probably be best described as varied. On the one hand there was the manner in which Hearts lost the league back in '86 - to a smash and grab by Celtic.  Set against this is the sheer exhilaration of being at Parkhead to witness the atmosphere of Celtic against Valencia in the UEFA Cup in 2001. 

Then there was the incident in the late 90's when, sat in the away end at Celtic Park, I was lucky enough to be offered a pie from a home supporter...  from 30 feet away (it wasn't the manner in which it was served that annoyed me, it was the dismay at someone wasting something so tasty). To counter this is the genuine pride I have at witnessing Henrik Larsson ply his trade in Scotland; one of the few world-class players I have ever seen gracing the grounds of the Scottish leagues, and certainly the most memorable.

When all is said and done, however, what Celtic have done for the EuroChampsChallenge has changed my relationship with this great club forever.

From the first moment we had contact with the club they were on-side with our challenge.  The first conversation I had with Iain at Celtic was very simple. "Look guys, whatever you need, whenever you think we can help, please just get in touch".  It would be very easy to abuse this and set Celtic the challenge of sourcing all our Medallion Men - but that would defeat the purpose of the challenge we've set ourselves. 

However, when The BIG Partnership managed to persuade The Daily Record to cover our story, it was clear that the best place for the photoshoot would be at Celtic Park, and hopefully a couple of snaps next to the cabinet which holds the famous old trophy.

And so it was that Angus and I found ourselves in the east end of Glasgow on a cold and miserable Wednesday afternoon.  While the weather may have been gloomy, the day was not.  We were greeted at the reception area and almost immediately found ourselves wandering past the changing rooms, down the tunnel and onto the Parkhead pitchside. Made to feel like the new-season signings, we were snapped with arms aloft and wide grins against the backdrop of "Paradise".

Within moments, the magnificent European Cup trophy was brought pitchside.  Even in the subdued light of a dull December day in Scotland, the Cup sparkled brightly. While the walk down the tunnel made the hairs on the back of my neck stand, the glinting sight of the wonderful trophy was special; this may be because of its iconic status, or it might be because of what it has come to mean to me over the past few months, but for whatever reason, I was genuinely moved to be in the presence of such beauty.

After a variety of pics we retired to the relative warmth of the (empty) home dressing room - just for a sneaky peek.  While Angus was pre-occupied with the fact that Jos Hooiveld has the same boots as him (only slightly bigger), Iain from Celtic took the time to find the kit-man and introduce us to him. Now, the Cup may have moved me, but this man took things to a different level.  John Clark has been with the club for the better part of 50 years. He played 182 games over a career spanning 13 years.  Most importantly, however, he played against Internazionale of Milan in the European Cup Final victory in Lisbon in 1967.  John Clark is a Lisbon Lion.  John Clark is the first Medallion Man I have ever met. 

There is an aura about the man and a calm confidence that can only come from someone who has achieved something.  I could have cried, but instead speedily mumbled the words 'legend', 'Lisbon Lion' and 'Medallion Man' in quick succession.  The man was bemused.  If I'm going to make a success of this EuroChampsChallenge thing, then I'm going to have to put in place a better mechanism for dealing with Medallion Men.

On a day where I found amazement in the stadium, the Cup and the Medallion Man, Angus was impressed most by the changing rooms and the tunnel.  What really brought things into sharp focus, however, and what summed up the enormity of what we were experiencing, was not what I felt, nor the reaction of Angus.  The most symbolic event was delivered by a friend and Celtic Supporter who had accompanied us.  He waited in the wings and held our jackets as the photographer got the shots he wanted of Angus and me, and gernerally stayed in the background merely taking it all in.  When the three us us were left in that changing room, alone with The European Cup, he could hide his desire no more:

"You've got to take a photo of me with the trophy. I don't think I'll ever get another chance to hold it, never mind in the home dressing room at Parkhead". 

And that's what it is about.  What we experienced was special.  It was special to us, but to those hundreds of thousands of Celtic fans out there, it was "wedding-day" special.  It was "birth-of-the-first-child" special.  It was "best-day-of-my-life" special.

Which is exactly how Angus described it on the way home.

Thank you Celtic.  We're proud to have a European Cup winning team from Scotland, and we're proud to be associated with you.


(To read The Daily Record article click here)

Falling in Love

It's probably fair to say that over the last few years my passion for football has not been what it used to be.  I would never say I'd fallen out of love with the game, however the relationship has gone through a rocky patch which, only now when reflecting on this, I realise how far apart we'd grown. 

There's no solitary reason and no single turning point that I can identify.  What I can say is that, like many long term relationships, it's been a gradual drift that day to day hasn't been apparent, but the passage of time revealed a considerable gap.

It probably started around six years ago - the time that I gave up my season ticket at Tynecastle.  There were a number of reasons for this, not least the pressures of time and the desire to see more of my (very) young son.  The surrender of my seat in isolation would not have been an issue, but it coincided with a change of ownership at Hearts and the introduction of a number of new foreign imports.  Many of these had a positive impact on the club, few did not.  However, what it did mark was the evolution of a team to one with which I had little connection - and no longer seeing them every other week, I lost the opportunity to address this.

This break-down in my relationship with my club was only really the start.  In the following years I drifted away from football in general.  I felt that off-field antics cast a dark shadow as much as the on-field theatrics.  The game itself became a peripheral figure in the soap opera around which it was set.  One week the focus would be on the role of agents in the game, the next would be an in-depth analysis of why new Far-Eastern cash was better for a club than old Western money.  We'd discuss at length whether the referees were applying the wrong interpretation of the right rules, or the right interpretation of rules that were clearly wrong.  Endless hours would be spent debating the moral minefield of indiscretion and infidelity of manys a player or manager. 

Football was no longer about the game.  Or maybe more appropriately, the game was about much more than just football.

It is ironic, then, that I have rediscovered football in a season which has already encapsulated many of these traits.  And having reflected on this, it's because I've remembered why I loved football in the first place.

I played football from as young as I can remember, but it was 1986 - at the age of ten - that I really fell for the game.  Hearts had just endured 'that' season and Maradona's World Cup in Mexico lit up my life.  Scotland were wearing the infamous strip with those tight hooped shorts, and Liverpool were dominant in the first division with King Kenny at the helm.

There's so much I remember, all of which with enthusiasm and delight, but there's so much I've forgotten too.  English clubs were no longer welcome in Europe and you couldn't watch a live game without an eight-foot wire fence between you and the players.  Seats were for either the old or the wealthy as - it would appear - were the toilets.  We were a year on from the stadium disasters of Bradford City and Heysel, and still three years ahead of Hilsborough - the seminal moment in British football.  In the four years around the start of my love affair, the better part of 200 people died going to watch football.  There is no debate that football is in a better place now.

I loved the game when it was ugly, so I should surely love it now that it's beautiful once more.  But when I fell in love with the game, I fell in love with the game.  It was what the players did on the pitch that counted.  The manager of the club mattered little and the ownership less still.  In our world, the bitterness of rivalries were no more than playground teases.  The boots a player was wearing were important; the 'birds' he was dating were not.

It is only now as I witness the next generation falling for the game that I remember why I fell for the game.  And it's the game that counts.  My (still quite) young son shows an enthusiasm that echoes mine 25 years ago. Star players, great goals and - dare I say it - the excitement of a new strip are what matters.  The rest is just bubble-wrap.

That is what is important.  It's the package in the middle that counts.  It's about the game.  While it all evolves from one decade to the next - from one generation to the next - it is still one ball between 22 players on the pitch.  To lose sight of that, is to lose the love.

As I stand at the start of one of the biggest challenges of my life, I'm happy that I've managed to re-ignite my relationship with the beautiful game.  I'm delighted that The EuroChampsChallenge is about all those aspects which we love about the game; we will leave it to the others to get tangled up in the wrapping.

But more than anything, I'm happy once more to be able to say: I love football.  And for that - thank-you my son.

With a little help from our friends...

While the EuroChampsChallenge concept is one that I have lived with for over five years now, it was only in the summer of 2010 that the wheels were really set in motion and it became real.  Up until then I had only ever shared the idea as a 'pub chat' discussion and I don't think anyone ever really thought I was serious.  And up until late July this year, I'm not sure I'd convinced myself that I was serious. 

As with many things in life, The EuroChampsChallenge only really came alive once it had an identity and once it's name had been spoken.  And like many things in life the initial response was generally sceptical.  This is understandable - I mean, seriously, it's not like 'I'm going to run a marathon' or 'I'm going to climb some hills'. 'I'm going to The Champions League Final... and on the way I'm going to visit 21 of Europe's biggest football teams, meet one of their stars, and raise £100,000 for charity' - it's not a normal discussion, and as charity challenges go, it's ambitious to say the least.

I have to say, however, that once people have realised that I am serious, the reception has been nothing less than tremendous.  This shows itself in many ways and the comments range from 'good luck', 'great idea, well done' through to 'how can I help?' and 'can I come with you?'.

What has been most remarkable, however, is the manner in which this has progressed.  A lot of you out there have just picked up on this and helped spread the word.  I've got some great friends who have great friends and between them they've opened some doors to some pretty impressive places.  There are also a number of people who I ain't seen for long time; guys who I haven't spoken to years, but for whatever reason have gone out of their way to help. 

I'd like to just take a minute and tell you about one example.  In September I wrote to the various embassies in a number of the countries we are due to travel through, and to the British Consulates in these countries.  We needed to find out about the laws and regulations for travelling through these countries, and to be aware of what would be required at border crossings.  As I noted in an earlier blog, key to the success of this challenge has been the 'cheeky requests'; in my letter to the British Ambassador for Croatia I asked if he happened to know the likes of Suker, Boban, Boksic or Prosinecki - not ever expecting to gain anything from it.

A man called Chris at the British Embassy in Zagreb then got in touch, and 6 weeks later we had a lunch date organised with Robert Prosinecki.  Genuinely remarkable.  The reason I use this example is that here is a guy we've never met, who doesn't know us and who's 1,500 miles away.  But nevertheless, he looked into what we are doing and why we're doing it, and then went out of his way to help us.

Chris, and all of the rest of these people - you know who you are - have been instrumental in the successes we have achieved to date, and we would not have got this far this quickly without you. And neither will we achieve what we have set out to achieve without your continued support.  It is you people who are now making this real.  Thank you.  We'll do our best not to let you down. 

Ask Nicely

As any parent will recognise, it can be fascinating watching a child grow and mature.  While the physical attributes are the most apparent, it is often the brief glimpses of the evolution of their character that are more rewarding.  With Angus approaching his seventh birthday, it is the latter that we are starting to notice much more.  Most recently he has become more aware of the benefit of being helpful.  Well, more appropriately, he has become more aware of the rewards from being helpful.

His daily ritual now starts by getting dressed of his own accord before heading downstairs to empty the dishwasher.  We were quite struck by this the first time it happened, although within a matter of days he had started to understand that our appreciation could be converted to his benefit.  Which now means that this daily ritual is paid for in his common currency of Match Attax.

In an attempt to restore the balance of power in our favour, we have extended the level of services required for the aforementioned payment.  This wasn't difficult.  Following a typical boy's report at his recent parent's evening, we have encouraged him to improve his writing in return for the Match Attax.

Having already emptied the dishwasher, I left him last Thursday morning sat at the table with a sheet of paper in front of him on which I had written - in my best primary teacher's writing - "I emptied the dishwasher and got a packet of Match Attax"  His instructions we quite clear: if he copied the sentence in nice, neat, straight writing, he would get his payment.

When I returned I was greated by a wide grin and an oustretched arm proudly presenting me with his finest work.  I was impressed.  I was impressed because he'd kept all his letters to their appropriate size.  I was impressed because he managed to keep it all in a nice neat straight line.  However, what impressed me most was that he had strategically inserted the number '2' before 'Match Attax', so that his revised version read "I emptied the dishwasher and got a 2 packets of Match Attax".  Ok, a slight gramatical error, but otherwise clever.  No wonder he was so proud.  Needless to say he got his "a 2 packets of Match Attax"

And for the cause of EuroChampsChallenge we're adopting a similar approach: Make sure everything is kept to the appropriate size and scale and is then presented in a neat and tidy way with a big smile and lots of enthusiasm.  That way our mistakes will be forgiven and we might even manage to get that little bit more.

Advice From a Five Year Old.

The advent of Halloween season once more brings to the fore the question of how to decorate the pumpkins.  We're now getting close to a time when Angus and Martha will be carving their own, but to date we've adopted the novel approach of trying to represent their requests through my very questionable artistic skills.  This year we had B.A. Baracus and Tinkerbell, whereas last year it was The A Team van and Peppa Pig.  Prior to this it was much easier - ghosts, scary faces, witches and the like.  But this is because prior to last year Angus and I had not had a chat.

It was late October and we'd collected the Pumkins from the Granddads’ gardens (there's a story for another day).  The discussion started and while I expected the usual response, Martha said she wanted Peppa Pig.  So, rather than suggest that this was a little off-message and that she should consider something a bit more conventional, I thought that the straightforward linear form of a two-dimensional Peppa Pig would be relatively easy to translate onto a pumpkin.  But more than this, I thought that this would be something which she would just love. 

So I agreed.  "That's a great idea, Martha. You can have Peppa Pig on your pumpkin."

"What about you Angus?  What do you want on yours?"

"The A Team Van".

In simplistic terms, The A Team van is an instantly recognisable black van with a red stripe along the side.  Making it instantly recognisable carved on the side of a pumpkin, and in particular trying to replicate the red stripe, is not - in any sense - an easy task.  I shared this view with Angus.

"Aw but Martha's getting Peppa Pig and my favourite thing is the A Team van so why can’t I get that on my pumpkin?"

"Look, Angus.  It's just too difficult.  You can't have the A Team van because it would be too hard to carve it out and it wouldn't look right"

Now, at the point in time this discussion is going on I am a parent of five-and-a-half years experience.  As a result, I am fully aware that this emphatic statement would be open for further challenge and debate.  I am also clear that I will shortly divert the discussion in favour of something a little easier to carve.  What I did not anticipate, however, was what came next:

"How can you say it's too difficult when you've not even tried?"

"Sorry?"  I had heard him quite clearly, however I just hadn't expected a measured response from a five year old boy.

"How can you say it's too hard when you've not given it a go.  You always say to me that I can only say something is too difficult once I've tried it, and I'm not allowed to give up before I start…"

"Ehh…"

"So if you haven't started then you can't say it's too difficult"

And that's how I came to carve The A Team van onto the side of a pumpkin.  It is also, in no small measure, how I came to turning The EuroChampsChallenge from a daft idea into reality. 

 

Ups and Downs

When you're six years old you have heroes and those heroes are invincible.  They are everything you want to believe and everything you want to be.  As a parent, it's easiest to put any principles or prejudices to one side and roll with it: these heroes become your allies.  These heroes know that it's important to go to bed and get a good night sleep; these heroes eat their greens; and these heroes are Good People that do Good Things. 

Wayne Rooney is Angus' hero and, for what he does on a football pitch, you can't argue with this.  And up until last week, we could deal with the rest simply by ignoring it.  Last week that changed.  Last week we had to discuss it.  Can you imagine how challenging it was to try and explain to a 6 year old that his hero didn't want to play for his favourite team anymore: 

D: 'He wants more money' - A: "Why" - D: 'Ehhhh...'
D: 'he doesn't think the club's ambition matches his' - A: "what?" - D: 'Well, er, em...'
D 'His agent is clearly playing a game, Buddy' - A "..." you get the picture.

But there it was.  I told him, and he didn't understand.  And I couldn't explain it, because I didn't really understand either.  And judging by the press and the pundits I wasn't alone.  But I was struggling, because he was really struggling.  And just when I told him that we'd talk about it tomorrow, tomorrow brought very different news - just when I was trying to figure out how to explain what had changed, all he said was "yessssssss" and trotted off singing Rooney's name once more.

And that kinda sums up last week in the world of EuroChampsChallenge.  We had a couple of knocks which set us back and had us confused about things.  We were starting to question our ability to pull this off and whether we really did have the unique and engaging product we thought we had.  Then we got two or three positive messages which really brightened our day.  And instead of dragging over the coals and trying to dissect the bad news, we skipped along to the next task with the added energy of the good.

And that, from our experiences thus far, is the way I think it's going to be.

Pannini Stickers and Match Attax

If you're a man that was brought up in the 70s and 80s following football, then there's a better than fair chance that you will have, at one stage of your childhood, known the excitement that comes with a fresh packet of football stickers.

I vividly remember a time of my life being dominated by the Pannini Football stickers.  I learnt the 12 times table based on the fact that a packet cost 12p.  50 pence pocket money was fine, but that extra 10p meant five packets of stickers and no two-penny-chew.  I remember the anticipation of that first tear, the excitiement of the glimmer of a foil badge and the disappointment of half a dozen 'commons'.  There was nothing to beat the playtime pastime of standing flicking through a pile of swapsies with your mate monotonously repeating "got...got...got...got...got" before being interspersed by the raised excitement of a "neeeeed, neeeed, I neeeed that one, I'll swap you...".

Quarter of a century later, and Angus is on his second season of the latest incarnation - Match Attax.  It's early days and therefore he needs just about every one he gets.  Doublers - the modern day swapsie - are few and far between.  As I stand next to him and watch his face as he opens the packet, I see everything that I felt at that age.  There's a sparkle in his eye and a grin on his face.  And last Thursday he got Wayne Rooney.  The pleasure and excitement he showed was matched only by my recollection of finding Kenny Dalglish in 1985.  He was overjoyed.  He took the time to explain to me exactly how he opened the packet, and exactly how he flicked through the first two or three.  And then he told me exactly how he found Wayne Rooney - all this despite the fact that I was right next to him and saw it all.  He also told me how it was just The Best Thing Ever.  And I know what he means.

Think of the EuroChampsChallenge Medallion Men as Match Attax, and my email inbox as the packet.  On Friday morning an email from Celtic legend Jim Craig was my Wayne Rooney.  And it was: Just The Best Thing Ever.